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var fbPixelInitiateCheckout = function() { fbq('track', 'InitiateCheckout', { content_type: 'product', content_ids: Shopify.ajaxCart.items.map(function(item) { return item.product_id }), value: Shopify.ajaxCart.items_subtotal_price / 100, currency: 'USD' }); } $(function() { $('input[type=submit].checkout-cart').click(fbPixelInitiateCheckout); $('body').on('ajaxCart.afterCartLoad', function() { $('#ajaxcart-form button.cart__checkout').click(fbPixelInitiateCheckout); }); });